![]() ![]() Schnur said EA Trax’s goal is to give unprecedented exposure to new artists, bring platinum acts to a whole new level and help define the sound of the coming year via the biggest video game sports franchise. Yellowcard, a band that was introduced on the “Madden 04” soundtrack, will debut “Fighting” exclusively for the latest “Madden.” This is the largest soundtrack in the game’s 18-year history. Airbourne and Datarock are great new artists signed to our Artwerk label.” ![]() Now that most hip-hop feels as if it’s become mainstream disco, we think it’s essential to bring in the next phase of indie lyrical expression like Brother Ali, O-Solo and Red1. We think Ozzy sounds awesome alongside Mims. ![]() “We have no fear of putting Daddy Yankee together with Queens Of The Stone Age and the Bravery. “Every year is a new push to introduce not just original bands, but original music,” says Steve Schnur, worldwide executive of music and marketing at EA. Having helped further the musical careers of bands like Good Charlotte, OK Go, Fall Out Boy, Franz Ferdinand and 30 Seconds to Mars over the past five years, EA Trax also will use the new “Madden” game to introduce new bands like Atreva, Datarock, Enter Shikari, and Airbourne to the masses. The in-game soundtrack for the new “Madden NFL 08” video game will feature 27 songs from acts like Queens Of The Stone Age, Daddy Yankee, Swizz Beatz, Sum 41, Mims and Ozzy Osbourne. ![]()
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